Both companies are targeting the sub-Rs 20,000 price bracket — a segment that sees the highest volumes
Old brands, new battles: Acer, Alcatel return as Honor, Nokia fade in India’s smartphone war
Acer and Alcatel are betting on second chances in India’s cutthroat smartphone market—just as brands like Nokia and Honor fade into obscurity.
The two once-familiar names are making a comeback through licensing deals: Acer with Indkal Technologies, and Alcatel via NxtCell India, which licenses the brand from TCL Communication under a Nokia-owned trademark.
Advertisement
Powered by:PauseSkip backward 5 secondsSkip forward 5 secondsMute
Loaded: 19.06%
Remaining Time -4:15Fullscreen
India remains the world’s second-largest smartphone market, but analysts say only brands that offer true differentiation stand a chance.
“Being the second-largest smartphone market in the world, India does hold potential for new entrants. However, to make an impact, these brands must offer clear differentiation to cut through the market noise,” said Tarun Pathak, research director at Counterpoint Research.
DATE . Apr/21/2025